Having launched what we thought was a generous customer referral scheme last year for schools and academies we were recently wondering why it has not produced many referrals. Recently however we discovered why this may be the case. A headteacher explained that they didn’t really want to refer us, at least locally. Their reason? They suspected that we would produce equally excellent design solutions (which of course we would) for the other school and they quite liked the idea of standing out.
We are obviously delighted with the fact that our creativity and service is valued so much by our customers. Maybe a re-think on that referral scheme is in order…