Our mission is to make every school the most creative, imaginative, inspiring place to be.

We love to give

So we created The Sponge.


The Mission

As part of our intention to be generous and build something bigger than ourselves we established a charitable trust, which we called The Sponge. The mission for The Sponge is simply to soak up some of our profits every year and ‘squeeze’ them out onto other charities across the country. There are thousands of small charities who are doing amazing work and we want to play a small part in supporting them with the excellent work that they do.

How to apply

We are currently inviting applications to The Sponge from local charities only. We will open this process up in due course once we have road-tested our processes.


What are we doing

The charts below show the story so far.