Newcroft has the Golden Ticket.

Newcroft Primary Academy Library with Charlie and the Chocolate Factory graphic
 

When Newcroft Primary Academy wanted a total Roald Dahl-themed makeover of their library, it didn’t take us long to work out what to do.

Custom illustrations and a combination of printed wallpaper, vinyl graphics and flat-cut graphics to give the wall-art extra dimension. 3D books, suspended from the ceiling added extra ‘Oomph’ to the overall look. The project was an exercise in making the most of every possible opportunity to fulfil the brief.

Take a tour of Newcroft Academy’s colourful Roald Dahl-inspired Library.

Our team had to complete a big job in a small space, which came with some obvious challenges. The first was to design around the awkward nature of the space, which included bookcases and a very intrusive and ugly server cabinet. Below, you can see that the server box has been cleverly disguised as the infamous Wonkavision from Charlie and the Chocolate Factory.

Each wall became a snapshot of one story, with lots of gorgeous hand-illustrated details and a vibrant colour scheme, giving them a distinctive style.

Our in-house illustrator, Paul, had enormous fun coming up with our interpretations of the classic characters we were so lucky to grow up with; characters that we hope this generation also grow to love and remember as fondly as we all do.

It was a fun challenge to decide which references should be included to tell each story.
— P McQuay, Illustrator

We are always really excited by projects that challenge our creativity, so if you have a project in mind, please get in touch to see how we can work together.